News

Welcome to Bella Strada
Bella Strada means "beautiful road." Here's why we started the studio, what we make, and the three collections that come out of one simple belief: beautiful things should be for everyone. Read more...
The Peace Sign: A Short History of a Symbol Everyone Knows
Designed in 1958 for a march against nuclear weapons, the peace sign became one of the most recognized symbols in the world. Where it came from, and why we put a heart at its center. Read more...
Gifts for Cyclists, and for the People Who Love Watching Them
Thoughtful gifts for riders and race fans: Monuments apparel, art prints for the wall, and everyday pieces for the coffee stop and the commute. Read more...
Peace + Love: Cycling Belongs to Everyone
The road doesn't check who you are before you ride it. Why we built the Peace + Love collection around an open, welcoming idea of cycling. Read more...
The Climbs of the Tour of Flanders: Kwaremont, Paterberg, Koppenberg
The Tour of Flanders is won on short, steep, cobbled hills. A guide to the climbs that decide De Ronde, and why Belgian fans treat race day as a holiday. Read more...
Paris-Roubaix: Why the Hell of the North Still Matters
Cobblestones, mud, and a velodrome finish since 1896. What makes Paris-Roubaix unlike any other race, and the sectors every fan should know. Read more...
Montréal 2026: How the Road World Championships Were Won on Mount Royal
A look back at the 2026 Road World Championships in Montréal: the Mount Royal circuit, Demi Vollering's sprint, and Brandon McNulty's 32-kilometer solo ride. Read more...
Cycling's Monuments: A Guide to the Greatest One-Day Races
Five races, more than a century of history, and one long day each. A guide to Milano-Sanremo, the Tour of Flanders, Paris-Roubaix, Liège-Bastogne-Liège, Il Lombardia, and the gravel upstart Strade Bianche. Read more...